The Effect of the Regulatory Focus Organizational Culture on the Innovative Work Behavior The Mediating Effect of the Positive and Negative Feedback Seeking Behavior

Main Article Content

ChangGoo Heo
Eun-a Kwon
Kwang-eun Hyun


The aims of this study were to identify the effects of regulatory focus organizational culture and feedback seeking behavior on innovative work behavior and to confirm the mediating effect of feedback seeking behavior. For this purpose, an online survey was conducted on employees of domestic companies and a total of 245 data were analyzed. The main results of this study are as follows. First, in the relationship between organizational culture and innovative work behavior, the promotion focus organizational culture increased innovative work behavior, but the prevention focus organizational culture did not affect innovative work behavior. Second, in the relationship between organizational culture and feedback seeking behavior, the promotion focus organizational culture increased both positive and negative feedback seeking behavior, but the prevention focus organizational culture increased only positive feedback seeking behavior. Third, in the relationship between feedback seeking behavior and innovative work behavior, negative feedback seeking behavior had a positive effect on innovative work behavior, but positive feedback seeking behavior did not affect innovative work behavior. Fourth, the promotion focus organizational culture had indirect effects on innovative work behavior through negative feedback seeking behavior. The results of this study suggest that the more companies that pursue innovation, the more they need to form a promotion focus organizational culture, so that employees can actively accept and utilize negative feedback without being wary of negative feedback.


Metrics Loading ...

Article Details

How to Cite
Heo, C., Kwon, E.- a, & Hyun, K.- eun. (2021). The Effect of the Regulatory Focus Organizational Culture on the Innovative Work Behavior: The Mediating Effect of the Positive and Negative Feedback Seeking Behavior. Korean Journal of Industrial and Organizational Psychology, 34(2), 237–260.
Empirical Articles


Afsar, B., F. Badir, Y., & Bin Saeed, B. (2014). Transformational leadership and innovative work behavior. Industrial Management & Data Systems, 114(8), 1270-1300.

Agarwal, U. A., Datta, S., Blake-Beard, S., & Bhargava, S. (2012). Linking LMX, innovative work behaviour and turnover intentions: The mediating role of work engagement. Career Development International, 17(3), 208-230.

Amabile, T. M. (1988). A model of creativity and innovation in organizations. Research in Organizational Behavior, 10(1), 123-167.

Amabile, T. M. (1995). Attributions of creativity: What are the consequences? Creativity Research Journal, 8(4), 423-426.

Anseel, F., Beatty, A. S., Shen, W., Lievens, F., & Sackett, P. R. (2015). How are we doing after 30 years? A meta-analytic review of the antecedents and outcomes of feedback-seeking behavior. Journal of Management, 41(1), 318- 348.

Ashford, S. J. (1986). Feedback-seeking in individual adaptation: A resource perspective. Academy of Management Journal, 29(3), 465-487.

Ashford, S. J., & Cummings, L. L. (1983). Feedback as an individual resource: Personal strategies of creating information. Organizational Behavior and Human Performance, 32(3), 370-398.

Ashford, S. J., & Tsui, A. S. (1991). Self-regulation for managerial effectiveness: The role of active feedback seeking. Academy of Management Journal, 34(2), 251-280.

Ashford, S. J., Blatt, R., & VandeWalle, D. (2003). Reflections on the looking glass: A review of research on feedback-seeking behavior in organizations. Journal of Management, 29(6), 773-799.

Bandalos, D. L. (2002). The effects of item parceling on goodness-of-fit and parameter estimate bias in structural equation modeling. Structural Equation Modeling, 9(1), 78-102.

Bang, E. J. (2009). The causes and results of promotion focus culture and prevention focus culture: focused on the differences between public and private sectors. [Unpublished master’s dissertation]. Sungkyunkwan University.

Binnewies, C., & Gromer, M. (2012). Creativity and innovation at work: The role of work characteristics and personal initiative. Psicothema, 24(1), 100-105.

Chen, Z., Lam, W., & Zhong, J. A. (2007). Leader-member exchange and member performance: A new look at individual-level negative feedback-seeking behavior and team-level empowerment climate. Journal of Applied Psychology, 92(1), 202-212.

Choi, B. K. (2014). The effect of feedback-seeking behavior on job performance and job satisfaction: The roles of supervisor’s developmental feedback and trust in subordinate. Korean Journal of Business Administration, 27(2), 179-199.

De Stobbeleir, K. E., Ashford, S. J., & Buyens, D. (2011). Self-regulation of creativity at work: The role of feedback-seeking behavior in creative performance. Academy of Management Journal, 54(4), 811-831.

Deal, T. E., & Kennedy, A. A. (1982). Corporate Cultures. Reading, Addison-Wesley.

Faddegon, K., Scheepers, D., & Ellemers, N. (2008). If we have the will, there will be a way: Regulatory focus as a group identity. European Journal of Social Psychology, 38(5), 880-895.

Florack, A., & Hartmann, J. (2007). Regulatory focus and investment decisions in small groups. Journal of Experimental Social Psychology, 43(4), 626-632.

Förster, J., Higgins, E. T., & Bianco, A. T. (2003). Speed/accuracy decisions in task performance: Built-in trade-off or separate strategic concerns? Organizational Behavior and Human Decision Processes, 90(1), 148-164.

Friedman, R. S., & Förster, J. (2001). The effects of promotion and prevention cues on creativity. Journal of Personality and Social Psychology, 81(6), 1001-1013.

Higgins, E. T. (1997). Beyond pleasure and pain. American Psychologist, 52(12), 1280-1300.

Hofstede, G. (1984). Culture’s consequences: International differences in work-related values. sage.

Hon, A. H., Chan, W. W., & Lu, L. (2013). Overcoming work-related stress and promoting employee creativity in hotel industry: The role of task feedback from supervisor. International Journal of Hospitality Management, 33(2), 416-424.

Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.

Ilgen, D. R., Fisher, C. D., & Taylor, M. S. (1979). Consequences of individual feedback on behavior in organizations. Journal of Applied Psychology, 64(4), 349-371.

Janssen, O. (2000). Job demands, perceptions of effort‐reward fairness and innovative work behaviour. Journal of Occupational and Organizational Psychology, 73(3), 287-302.

Ji, S. H., & Kang, Y. S. (2012). The mediating effect of continuous learning behavior in the relationship goal orientation and innovative behavior. Journal of Korean Data Analysis Society, 14(5), 2745-2759.

Johnston, R. E., & Bate, J. D. (2013). The power of strategy innovation: a new way of linking creativity and strategic planning to discover great business opportunities. Amacom.

Kanter, R. M. (1988). Three tiers for innovation research. Communication Research, 15(5), 509- 523.

Katz, D., & Kahn, R. L. (1978). The social psychology of organizations. Wiley.

Kim, E. L., & Han, T. Y. (2018). The effect of goal orientation on continuous learning activity: Mediating effects of positive & negative feedback seeking behaviors. Korean Journal of Industrial and Organizational Psychology, 31(1), 123-147.

Kim, I. C., Kim, J. W., & Lee, J. W. (2004). Determinants of Innovative Work Behavior. Journal of Business Research, 19(2), 281-316.

Ko, D. Y., & Yoo, T. Y. (2012). The effect of job autonomy on innovation behavior: The mediating effect of job satisfaction and moderating effects of personality and climate for innovation. Korean Journal of Industrial and Organizational Psychology, 25(1), 215-238.

Kwon, J. S. (2011). The influence of innovative organization culture to human resource innovation and organizational commitment. Journal of Business Research, 26(1). 153-182.

Kwon, K. S., & Oh, S. J. (2020). Impact of negative feedback-seeking behavior on innovative behavior: Focusing on the mediating effect of learning goal orientation moderated by coaching leadership. The Journal of The Korea Contents Association, 20(3), 542-559.

Lanaj, K., Chang, C. H., & Johnson, R. E. (2012). Regulatory focus and work-related outcomes: A review and meta-analysis. Psychological Bulletin, 138(5), 998-1034.

Lee, J. H., & Lee, J. K. (2010). The role of communication in producing creative outcomes in organizational collectivism. Korean Journal of Business Administration 23(1), 183-203.

Lee, S. W., & Park, S. H. (2020). The relationships among horizontal organizational culture, dynamic tension of MCS, and Innovativeness. Review of Accounting and Policy Studies. 25(4), 223-243.

Levine, J. M., Higgins, E. T., & Choi, H. S. (2000). Development of strategic norms in groups. Organizational Behavior and Human Decision Processes, 82(1), 88-101.

Liberman, N., Idson, L. C., Camacho, C. J., & Higgins, E. T. (1999). Promotion and prevention choices between stability and change. Journal of Personality and Social Psychology, 77(6), 1135-1145.

Lockwood, P., Jordan, C. H., & Kunda, Z. (2002). Motivation by positive or negative role models: regulatory focus determines who will best inspire us. Journal of Personality and Social Psychology, 83(4), 854-856.

Mogilner, C., Aaker, J. L., & Pennington, G. L. (2007). Time will tell: The distant appeal of promotion and imminent appeal of prevention. Journal of Consumer Research, 34(5), 670-681.

Montani, F., Odoardi, C., & Battistelli, A. (2014). Individual and contextual determinants of innovative work behaviour: Proactive goal generation matters. Journal of Occupational and Organizational Psychology, 87(4), 645-670.

Moon, G. W., Choi, S. B., & Moon, J. S. (2009). Effects of leadership style and features of organizational culture on innovative behavior. Journal of Industrial Economics and Business 22(6), 3289-3320.

Morrison, E. W. (1993). Longitudinal study of the effects of information seeking on newcomer socialization. Journal of Applied Psychology, 78(2), 173-183.

Mumford, M. D. (2000). Managing creative people: Strategies and tactics for innovation. Human Resource Management Review, 10(3), 313-351.

Mumford, M. D., & Gustafson, S. B. (1988). Creativity syndrome: Integration, application, and innovation. Psychological Bulletin, 103(1), 27-43.

Nam, S. H., & Jung, J. W. (2017). The effects of self-efficacy and job satisfaction on the innovation behavior and job performance of organizational members: Focused on the mediating effects of innovation behavior. Korean Public Personnel Administration Review, 16(4), 27-55.

Park, G., Schmidt, A. M., Scheu, C., & DeShon, R. P. (2007). A process model of goal orientation and feedback seeking. Human Performance, 20(2), 119-145.

Renn, R. W., & Fedor, D. B. (2001). Development and field test of a feedback seeking, self-efficacy, and goal setting model of work performance. Journal of Management, 27(5), 563-583.

Robbins, S. P. (1993). Organizational behaviour: A managerial and organizational perspective. Prentice-Hall.

Sassenberg, K., Jonas, K. J., Shah, J. Y., & Brazy, P. C. (2007). Why some groups just feel better: The regulatory fit of group power. Journal of Personality and Social Psychology, 92(2), 249-267.

Scott, S. G., & Bruce, R. A. (1994). Determinants of innovative behavior: A path model of individual innovation in the workplace. Academy of Management Journal, 37(3), 580-607.

Seibt, B., & Förster, J. (2004). Stereotype threat and performance: How self-stereotypes influence processing by inducing regulatory foci. Journal of Personality and Social Psychology, 87(1), 38-56.

Shah, J. Y., Brazy, P. C., & Higgins, E. T. (2004). Promoting us or preventing them: Regulatory focus and manifestations of intergroup bias. Personality and Social Psychology Bulletin, 30(4), 433-446.

Shah, J., & Higgins, E. T. (1997). Expectancy× value effects: Regulatory focus as determinant of magnitude and direction. Journal of Personality and Social Psychology, 73(3), 447-458.

Shalley, C. E., Zhou, J., & Oldham, G. R. (2004). The effects of personal and contextual characteristics on creativity: Where should we go from here? Journal of Management, 30(6), 933-958.

Shin, D. H. (2012). The effect of promotion- prevention organizational culture & emotional leadership on organizational conflict & team performance. [Unpublished master’s dissertation]. Sungkyunkwan University.

Steelman, L. A., & Rutkowski, K. A. (2004). Moderators of employee reactions to negative feedback. Journal of Managerial Psychology, 19(1), 6-18.

Tett, R. P., & Burnett, D. D. (2003). A personality trait-based interactionist model of job performance. Journal of Applied Psychology, 88(3), 500–517.

Tsui, A. S., & Ashford, S. J. (1994). Adaptive self-regulation: A process view of managerial effectiveness. Journal of Management, 20(1), 93-121.

Tuckey, M., Brewer, N., & Williamson, P. (2002). The influence of motives and goal orientation on feedback seeking. Journal of Occupational and Organizational Psychology, 75(2), 195-216.

VandeWalle, D., & Cummings, L. L. (1997). A test of the influence of goal orientation on the feedback-seeking process. Journal of Applied Psychology, 82(3), 390-400.

Wallace, J. C., Butts, M. M., Johnson, P. D., Stevens, F. G., & Smith, M. B. (2016). A multilevel model of employee innovation: Understanding the effects of regulatory focus, thriving, and employee involvement climate. Journal of Management, 42(4), 982-1004.

West, S. G., Finch, J. F., & Curran, P. J. (1995). Structural equation models with nonnormal variables: Problems and remedies. In R. H. Hoyle (Ed.), Structural equation modeling: Concepts, issues, and applications (pp. 56-75). Sage.

Yanagizawa, S. (2008). Effect of goal difficulty and feedback seeking on goal attainment and learning. Japanese Psychological Research, 50(3), 137-144.

Yoh, E. A., Park, K. H., & Kim, M. Y. (2008). The effects of organizational culture in the textile companies on innovation capacity and business performance-focusing on moderating effects of company size. Journal of the Korean Society of Clothing and Textiles, 32(4), 542-552.

Yoo, T. Y. (2016). Psychology applied to work(11th ed.). Sigmapress.

Yuan, F., & Woodman, R. W. (2010). Innovative behavior in the workplace: The role of performance and image outcome expectations. Academy of Management Journal, 53(2), 323-342.

Zhou, J., & Shalley, C. E. (2003). Research on employee creativity: A critical review and directions for future research. In J. J. Martocchio & G. R. Ferris (Eds.), Research in personnel and human resources management(pp. 165-217). Elsevier Science.

Most read articles by the same author(s)