Current researches of haptic perception and applying it into the fields in the psychology of organizational and consumer behavior What would touch and contact influence on organizational and consumer behavior?

Main Article Content

InJo Park
Juil Rie

Abstract

Haptic perception is considered as very important for human being since we can perceive the world and feel emotional stability through it, and also it is one of perceptual channels related to interaction with objects daily life. Traditionally, researches about haptic have been performed in the area of perception. However, recently psychologists who study in the field of social, organization, and consumer behavior deal with the haptic. The purpose of this study was that psychologists taking haptic into their study in the future would use like a tutorial, as reviewing the biological foundation, the perceptual mechanism, and the theoretical issue. Also, the present study introduced studies involving haptic in the areas of general psychology so that it would be possible to extend the concept of haptic and apply into other domains of psychology as well as perception. Finally, the propositions with haptic in the field of both organizational consumer behavior were presented for psychologists of organization and consumer psychology who would be interested in haptic.

Metrics

Metrics Loading ...

Article Details

How to Cite
Park, I., & Rie, J. (2013). Current researches of haptic perception and applying it into the fields in the psychology of organizational and consumer behavior: What would touch and contact influence on organizational and consumer behavior?. Korean Journal of Industrial and Organizational Psychology, 26(2), 245–269. https://doi.org/10.24230/kjiop.v26i2.245-269
Section
Empirical Articles

Funding data

References

이학식, 안광호, 하영원 (2006). 소비자 행동-마케팅 전략적 접근 (제 4판), 법문사.
Ackerman, J. M., Nocera, C. C., & Bargh, J. A. (2010). Incidental haptic sensations influence social judgments and decisions. Science. 328(5986): 1712-1715.
Amazeen, E. L., & Turvey, M. T. (1996). Weight perception and the haptic size-weight illusion are functions of the inertia tensor. Journal of Experimental Psychology: Human Perception & Performance, 22, 213-232.
Amedi, A., Jacobson, G., Hendler, T., Malach, R., & Zohary, E. (2002). Convergence of visual and tactile shape processing in the human lateral occipital complex. Cerebral Cortex, 12, 1202-1212.
Argo, J. J., Dahl, D. W., & Morales, A. C. (2006). Consumer contamination: How consumers react to products touched by others. Journal of Marketing., 70(2), 81-94.
Bargh, J. A., & Shalev, I. (2012). The subsituability of physical and social warmth in daily life. Emotion, 12(1), 154-162.
Barsalou, L. W. (1999). Perceptual symbol systems. Behavioral and Brain Science, 22, 577-660.
Binkofski, F., Kunesch, E., Classen, J., Seitz, R. J., & Freund, H. J. (2001). Tactile apraxia: Unimodal apractic disorder of tactile object exploration associated with parietal lobe lesions. Brain, 124(1), 132-144.
Bodegard, A., Geyer, S., Grefkes, C., Zilles, K., & Roland, P. E. (2001). Hierarchical processing of tactile shape in the human brain. Neuron, 31, 317-328.
Bohlhalter, S., Fretz, C., & Weder, B. (2002). Hierarchical versus parallel processing in tactile object recognition: a behavioural- neuroanatomical study of aperceptive tactile agnosia. Brain, 125, 2537-2548.
Bowlby, J. (1969). Attachment and loss, Vol. 1: Attachment. New York: Basic Books.
Burgoon, J. K., Newton, D. A. (1991). Applying a social meaning model to relational messages of conversational involvemental comparing participant and observer perspectives. South Commun J 56:96-113.
Campbell, J. P. (1990). The role of theory in industrial and organizational psychology. In M. D. Dunnette & L. M. Hough (Eds.), Handbook of industrial and organizational psychology(2nd ed., Vol. 1, pp.9-74). Palo Alto, CA: Consulting Psychologists Press.
Chang A, Kanji Z, Ishii H (2001). Designing touch-based communication devices. In: Proceedings of Workshop No. 14: Universal design: towards universal access in the information society, organized in the context of CHI 2001, March 31- April 5, 2001, Seattle, WA.
Chaplin, W. F., Phillips, J. B., Brown, J. D., Clanton, N. R., & Stein, J. L. (2000). Handshaking, gender, personality and first impressions. Journal of Personality and Social Psychology, 79, 110-117.
Chartrand, T. L., & Bargh, J. A. (1996). Automatic activation of impression formation and memorization goals: Nonconscious goal priming reproduces effects of explicit task instructions. Journal of Personality and Social Psychology, 71, 464-478.
Chiu, R. K. & Babcock, R. D. (2002). The relative importance of facial attractiveness and gender in Hong Kong selection decisions. International Journal of Human Resource Management, 13(1), 141-155.
Clark, F. Jl, & Horch, K. W. (1986). Kinesthesia. In: Handbook of Perception and Human Performance, edited by Boff KR, Kaufman L, and Thomas JP. New York: Wiley.
Cooke T., Jäkel F., Wallraven C., Bülthoff H. H. (2007). Multimodal similarity and categorization of novel, three-dimensional objects. Neuropsychologia, 45, 484-495.
Cronin, V. (1977). Active and passive touch at four age levels. Devel- opmental Psychology, 13, 253-256.
DiCarlo, J. J., Johnson, K. O., & Hsiao, S. S. (1998). Structure of receptive fields in area 3b of primary somatosensory cortex in the alert monkey. The Journal of Neuroscience, 18(7), 2626-2645.
Dodd, C. H. (1998). Dynamics of intercultural communication. McGraw-Hill.
Easton, R., Srinivas, K., & Greene, A. (1997). Do vision and haptics share common representations? Implicit and explicit memory within and between modalities. Journal of Experimental Psychology. Learning, Memory, and Cognition, 23(1), 153-63.
Edinger, J. A., & Patterson, M. L. (1983). Nonverbal involvement and social control. Psychological Bulletin, 93, 30-56.
Eickhoff, S. B., Amunts, K., Mohlberg, H., & Zilles, K. (2006). The human parietal operculum. Ⅱ. Stereotaxic maps and correlation with functional imaging results. Cerebral Cortex, 16, 268-279.
Felleman, D. J., & Van Essen, D. C. (1991). Distributed hierarchical processing in the primate cerebral cortex. Cerebral Cortex, 1(1), 1-47.
Fitzgerald, P. J., Lane, J. W., Thakur, P. H., & Hsiao, S. S. (2004). Receptive field properties of the macaque second somatosensory cortex: Evidence for multiple functional representations. The Journal of Neuroscience, 24(49), 11193-11204.
Gibson, J. J (1962). Observation on Active Touch. Pychological Review, 69(6), 477-491.
Gilmore, D. C., Stevens, C. K., Harrell-Cook, G. & Ferris, G. R. (1999). Impression management tactics. In R. W. Eder & M. M. Harris (Eds.) The Employment Interview Handbook (pp.321-336). London: Sage.
Gifford, R., Ng, C. F., & Wilkinson, M. (1985). Nonverbal cues in the employement interview: Links between applincant qualities and interviewer judgments. Journal of Applied Psychology, 70, 729-736.
Goffman, E. (1959). The Presentation of Self in Everyday Life. New York: Doubleday and Co.
Green, S. G., & Nebeker, D. M. (1977). The effects of situational factors and leadership style on leader behavior. Organizational Behaivor and Human Peformance, 19, 368-277.
Haans, A., & Jsselsteijn, W. (2006). Mediated social touch: a review of current research and future directions. Virtual Reality, 9: 149-159.
Hall, J. A. (1987). On explaining gender differences: The case of nonverbal communication. Review of Personality and Social Psychology, 7: 177-200.
Harlow, H. F. (1958). The nature of love. American Psychologist. 13, 673-685.
Hecht, M. L., Anderson, P. A., & Ribeau S. A. (1989). The cultural dimesions of nonverbal communication. Handbook of international and intercultural communication. Newbury Park, Calf: Sage.
Heller, M. A., & Boyd, M. E. (1984). Touching with a wand. Perceptual & Motor Skills, 58(2), 390.
Heller, M. A., & Myers, D. S. (1983). Active and passive tactual recognition of form. Journal of General Psychology., 108, 225-229.
Henely, N. M. (1973). Status and sex: Some touching observation. Bulletin of the Psychonomic Society, 2, 91-93.
Ho, H.[-N.], & Jones, L. A. (2004). Material identification using real and simulated thermal cues. Proceedings of the 26th Annual International Conference of the IEEE Engineering in Medicine and Biology Society (pp.2462-2465). Los Alamitos, CA: IEEE Computer Society.
Hornik J. (1992). Tactile stimulation and consumer response. Journal of Consumer Research., 19: 449-58.
Howell, W. C. (1976). Essentials of industrial and organizational psychology. Home-wood, Illinois: The Dorsey Press.
Hsiao, S. S., Johnson, K. O., & Twombly, I. A. (1993). Roughness coding in the somatosensory system. Acta Psychologica, 84(1), 53-67.
Huffman, K. J., & Krubitzer, L. (2001). Area 3a: Topographic organization and cortical connections in marmoset monkeys. Cerebral Cortex, 11(9), 849-867.
Iwamura, Y. (1998). Hierarchical somatosensory processing. Current Biology, 8, 522-528.
Iwamura, Y., & Tanaka, M. (1978). Postcentral neurons in hand region of area 2: Their possible role in the form discrimination of tactile objects. Brain Research, 150(3), 662 -666.
James, R. B. (1979). An information processing theory of consumer choice, Addison-Wesley, 18-24.
James, T. W., Kim, S., & Fisher, J. S., (2007). The neural basis of haptic object processing. Canadian Journal of Experimental Psychology, 61(3), 219-229.
James, T., Humphrey, G., Gati, J., Servos, P., Menon, R., & Goodale, M. (2002). Haptic study of three-dimensional objects activates extrastriate visual areas. Neuropsychologia, 40, 1706-714.
Jones, L. A., & Lederman, S. J. (2006). Human hand function. New York: Oxford University Press.
Jones, S. E., Yarbrough, A. E. (1985). A naturalistic study of the meanings of touch. Communications Monographs 52: 19-6
Jourad, S. M., & Rubin, J. E. (1968). Self-disclosure and touching: A study of two modes of interpersonal encounter and their inter-relation. Journal of Humanistic Pychology, 8, 39-48.
Kevin, L. K., & Richard, S. (1987). Effects of quality of information on decision effectiveness, Journal of Consumer Research, 14, 200-213.
Kitada, R., Kito, T., Saito, D. N., Kochiyama, T., Matsumura, M., Sadato, N., et al. (2006). Multisensory activation of the intraparietal area when classifying grating orientation: A functional magnetic resonance imaging study. Journal of Neuroscience, 26(28), 7491-7501.
Lakoff, G., & Johnson, M. (1999). Philosophy in the flesh: The emodied mind and its challenge to western thought. New York: Basic Books.
Lederman, S. J. (1981). The perception of surface roughness by active and passive touch. Bulletin of the Psychonomic Society. 18, 253-255.
Lederman, S. J., Loomis, J. M., & Williams, D. A. (1982). The role of vibration in the tactual perception of roughness. Perception & Psychophysics, 32, 109-116.
Lederman, S. J., & Klatzky, R. L. (1987). Hand movements: A window into haptic object recognition. Cognitive Psychology, 19, 342-368.
Lederman, S. J., & Klatzky, R. L. (1997). Relative availability of surface and object properties during early haptic processing. Journal of Experimental Psychology: Human Perception & Performance, 23, 1680-1707.
Lederman, S. J., & Klatzky, R. L. (2004). Haptic identification of common objects: Effects of constraining the manual exploration process. Perception & Psychophysics, 66, 618-628.
Lederman, S. J., & Klatzky, R. L. (2009). Haptic perception: A tutorial. Attention, Perception, & Psychophysics, 71(7), 1439-1459.
Lennie, P. (1998). Single units and visual cortical organization. Perception, 27, 889-935.
MacCrae, R. R., & Costa, P. T., Jr. (1987). Validation of the five-factor model of personality across instruments and observers. Journal of Personality and Social Psychology, 57, 17-40.
Major, B., & Heslin, R. (1982). Perception of cross-sex and same-sex nonreciprocal touch: It is better to give than to receive. Journal of Nonverbal Behavior, 6, 148-162.
Major, B., Schmidlin, A. M., & Williams, L. (1990). Gender patterns in social touch: The impact of setting and age. Journal of Personality and Social Psychology, 58(4), 634-643.
Malach, R., Reppas, J. B., Benson, R. R., Kwong, K. K., Jiang, H., & Kennedy, W. A., (1995). Object-related activity revealed by functional magnetic resonance imaging in human occipital cortex. Proceedings of the National Academy of Sciences of the United States of America, 92(18), 8135-8139.
Maunsell, J. H. R., Sclar, G., Nealey, T. A., & DePriest, D. D. (1991). Extraretinal representations in area V4 in the macaque monkey. Visual Neuroscience, 7, 561-73.
Maunsell, J. H. R., & Van Essen, D. C. (1983). The connections of the middle temporal visual area (MT) and their relationship to a cortical hierarchy in the macaque monkey. Journal of Neuroscience 3, 2563-2586
Meftah, E. M., Belingard, L., & Chapman, E. (2000). Relative effects of the spatial and temporal characteristics of scanned surfaces on human perception of tactile roughness using passive touch. Experimental Brain Research, 132, 351-361.
Meigs, A. S. (1984). Food, sex, and pollution: a New Guinea religion. New Brunswick, NJ: Rutgers University Press.
Montagu, A., & Matson, F. W. (1979). The human connection. McGraw-Hill, NY.
Muchinsky, P. M. (2009). Psychology applied to work. 9th edition, Hypergraphic Press, Inc.
Niedenthal, P. M., Barsalou, L. W., Winkielman, P., Krauth-Gruber, S., & Ric, F. (2005). Embodiment in attitudes, social persception, and emotion. Personality and Social Psychology Review, 9(3). 184-211.
Nuszbaum, M., Voss, A., Klauer, K. C., & Betsch, T. (2010). Assessing individual differences in the use of haptic information using a German translation of the need for touch scale. Social psychology, 41(4), 263-274.
Orban, G. A., Van Essen, D. C., & Vanduffel, W. (2004). Comparative mapping of higher visual areas in monkeys and humans. Trends in Cognitive Sciences, 8(7), 315-324.
Peltier, S., Stilla, R., Mariola, E., LaConte, S., Hu, X., & Sathian, K. (2007). Activity and effective connectivity of parietal and occipital cortical regions during haptic shape perception. Neuropsychologia, 45(3), 476-483.
Peck, J., & Childers, T. L. (2003). Individual differences in haptic information processing: the “need for touch” scale. Journal Consumer Research, 30(3), 430-42.
Peck, J., & Childers, T. L. (2003). To have and to Hold: The Influence of Haptic Information on Product Judgments, Journal of Marketing, 67 (2), 35-8.
Peck, J., & Wiggins, J. (2006). It Just Feels Good: Customers’ Affective Response to Touch and Its Influence on Persuasion Journal of Marketing, 70, 56-69.
Randolph, M., & Semmes, J. (1974). Behavioral consequences of selective subtotal ablations in the postcentral gyrus of macaca mulatta. Brain Research, 70, 55-70.
Reales, J., & Ballesteros, S. (1999). Implicit and explicit memory for visual and haptic objects: Cross-modal priming depends on structural descriptions. Journal of Experimental Psychology. Learning, Memory, and Cognition, 25(3), 644-63.
Reed, C. L., & Caselli, R. J. (1994). The nature of tactile agnosia: A case study. Neuropsychologia, 32(5), 527-539.
Richardson, B. L., Wuillemin, D. B., & Mackintosh, G. J. (1981). Can passive touch be better than active touch? A comparison of active and passive tactile maze learning. British Journal of Psychology, 72(3), 353-362,
Roland, P. E. (1976). Astereognosis. Tactile discrimination after localized hemispheric lesions in man. Arches of Neurology, 33, 543 -550.
Roland, P. E., O’Sullivan, B., & Kawashima, R. (1998). Shape and roughness activate different somatosensory areas in the human brain. Proceedings of the National Academy of Science, 95, 3295-3300.
Schlenker, B. R. (1980). Impression management, Monterey CA: Brooks/Cole.
Servos, P., Lederman, S. J., Wilson, D., & Gati, J. S. (2001). fMRI-derived cortical maps for haptic shape, texture and hardness. Cognitive Brain Research, 12, 307-313.
Shutter, R. (1977). A field study of nonverbal communication in Germany, Italy, and the United States, Communication Monographs 44, 298-305.
Steart, G. L., Dustin, S. L., Barrick, M. R., & Darnold, T. C. (2008). Exploring the handshake in employement interviews. Journal of Applied Psychology, 93(5), 1139-1146.
Symmons, M. (2000). Active versus passive tactile perception. Unpublished Masters Thesis, Monash University, Churchill, Australia.
Taylor, M. M., & Lederman, S. J. (1975). Tactile roughness of grooved surfaces: A model and the effect of friction. Perception & Psychophysics, 17, 23-36.
Thayer S (1982). Social touching. In: Tactual perception: a sourcebook. Schiff W, Foulke E (eds) Cambridge University Press, Cambridge, UK.
Tiest, W. M., & Kappers, A. M. L. (2009). Salient features in 3-D haptic shape perception. Attention, Perception, & Psychophysics, 71(2): 421-430.
Tylor, E. B. (1974). Primitive culture: Researches into the development of mythology, philosophy, religion, art and custom. New York: Gordon Press. (Original work published 1871)
Vega-Bermudez, F., Johnson, K. O., & Hsiao, S. S. (1991). Human tactile pattern recognition: Active versus passive touch, velocity effects, and patterns of confusion. Journal of Neurophysiology, 65, 531-546.
Williams, L. E., & Bargh, J., A. (2008), “Experiencing Physical Warmth Promotes Interpersonal Warmth,” Science, 322 (5901), 606-607.
Willis, F. N., & Reeves, D. L. (1976). Touch interaction in junior high school students in relation to sex and race. Developmental Psychology, 12, 91-92.
Zajonc, R. B. (1980). Feeling and thinking: Preferences need no inferences. American Psychologist, 35(2), 151-175.
Zhou, L., Dai, L., & Zhang, D. (2007). Online shopping acceptance model -A critical survery of consumer factor in onlie shopping. Journal of Electronic Commerce Research, 8(1), 41-62.

Most read articles by the same author(s)